Enabling your brand’s success via social media
Social Media Marketing
A powerful tool of communication, social media allows companies to reach their customers where they are, while also characterizing their brands and expanding their customer base. If done correctly, social media marketing can also increase the efficacy of other marketing techniques – including SEO and SEM – by helping build natural links, and drive traffic, awareness, brand recognition and goodwill.
We are in an age where more than 70% of consumers expect a brand to have a social media presence. But, not just any social media presence—consumers expect your brand to have a tailored, cohesive social media strategy.
Almost every business can benefit from social media marketing services. While most companies know they should be using social media to market their business, they don’t know what networks to invest in—Facebook, Instagram, Twitter, LinkedIn, etc.—or how much, and that’s where our social media management services step in. Webdrawers’ social media management and advertising services remove the complexity of social media for business owners and let you stick to what you know best—running your business!
What's Included in Our Social Media Marketing Services
Our process for social is similar to our approach to marketing in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results. Learn more about our social media services list and packages below!
Completing a Competitor Analysis
Completing a market analysis of your service areas and industry Finding local competitors currently outperforming you in audience size and engagement Analyzing content and messaging that performs well in your industry
Creating Engaging Organic Social Campaign
Researching content that has high engagement with your audience Posting and scheduling regular posts Monitoring engagement and interaction
Creating Data-Driven Social Campaigns
Creating custom audiences to best target your company and brand Creating copy and imagery for high-performing social ads Split-testing ad copy Reporting and improving paid social ads
Tracking Your Social Campaigns
Tracking and optimizing your audience and reach Tracking and optimizing engagement rates Tracking and optimizing click-through-rate and leads Tracking and optimizing your ROI on paid social campaigns
Managing & Monitoring Your Social Reputation
Monitoring social media reviews Monitoring social media feedback and sentiment Monitoring social engagement from campaigns Monitoring brand mentions and chatter across social platforms
Installation of social widgets on website Optional website social feed Adding social buttons like “Share on Facebook” or “Pin This” to website content And more!
Why Social Media Marketing Is a Smart Bet for Your Business
Social media campaigns are low-cost to run and can be specifically targeted to the audience that you want to reach. At Webdrawers, our social media specialists will develop baseline data to better determine which social media platforms are producing the lowest cost per lead and the highest return on ad spend. We can help you track and test paid social media campaigns on a variety of platforms, including:
Facebook, Instagram, Youtube, Twitter
Why Choose Webdrawers over Other Social Media Marketing Companies or Social Media Agencies?
Webdrawers is much more than a social media marketing business or SEO company—we truly see ourselves as an internet marketing partner to your business. We market your business as if it were our own—meaning we strive to truly understand your services, products, sales process, competitors, industry, and markets to effectively market your company on the web, all while tracking and measurably justifying your investment in our online marketing services.
Get started with our social media management services today!
*Already investing in social media marketing with another company? Ask about our social media audits! We’ll give you a detailed look at the performance of your social media profiles, how your social media campaigns are performing, and how our team of social experts can improve your social media marketing.