This is Why your Business Needs a Website. IGNORE AT YOUR OWN RISK!!

Why your Business Needs a Website

DO I NEED A WEBSITE FOR MY SMALL BUSINESS? YES, YOU DO. HERE ARE 8 REASONS WHY.

If you’re a business owner on the fence about creating a website, I’ll save you some time—you need one. A good one. A professionally designed, lead-catching, sales-increasing, brand-differentiating website. Websites work. No matter what your business or profession, a website can generate business, promote goodwill among customers and prospects, and deliver strong marketing messages – whether your business is small, large or in-between, well-established or brand-new.

Here’s why:

Consumer behavior changes over time to adapt to modern technology, and consumer behavior has changed to adapt to the digital age.I’ll give you an example—the Yellow Pages. The telephone was a disruptive new technology in the late 1800s and changed the way consumers did business. As more and more households began to use the telephone directory to find local products and services, business owners realized advertising in it was a smart bet. By the 1930s, advertising in the Yellow Pages was standard operating procedure for most businesses.

Then came the world wide web and a new disruption to the commercial status quo: the digital transformation. As more and more consumers realized they could find what they needed online faster and more effectively than a phone book, behavior shifted away from using the printed directory. By 2011, 70 percent of all Americans rarely or never used printed phone directories. Also in 2011, more than 59 percent of consumers were already going online to find local businesses.

Fast-forward to 2019, and the number of consumers that go online to find a local business has jumped to 97 percent. If you want them to choose your company, you need to be found online—meaning you need a website. 

WHY YOU NEED A WEBSITE IN 2019—NO MATTER WHAT INDUSTRY YOU’RE IN

Look, in 2019, you need a website. You needed one the day you started your business, but better late than never.

At Webdrawers, we are always happy to take a business online and help it grow. We WANT you to succeed. So, in this article, I’ll cover:

Eight non-negotiable reasons why you need a website

If you’re ready to unlock your company’s success and get started with a lead-driving website, you can contact us here.

Why You Need a Website No Matter Your Industry

According to research done by professionals, digitally advanced small businesses:

  • Earned two times as much revenue per employee
  • Experienced revenue growth over the previous year that was nearly four times as high
  • Were almost three times as likely to be creating jobs over the previous year
  • Had an average employment growth rate that was more than six times as high

This applies to all industries, even industrial and manufacturing. Digital advancement starts with a website. If that’s not enough to convince you, here are eight non-negotiable reasons you need not just a website, but an optimized, accessible one.

REASON #1:  30 PERCENT OF CONSUMERS WON’T CONSIDER A BUSINESS WITHOUT A WEBSITE

Your website is your number one marketing asset because we live in a digital age. According to a research done by Jumia Kenya, 13 Million Kenyans are online and spend on average 23.6 hours online per week and are on their mobile devices for up to five hours per day. By now, consumers expect companies to have an online presence (including a website) and will consider a company that DOESN’T have one as less professional.

REASON #2: PEOPLE ARE SEARCHING FOR YOU ONLINE

affordable web designers in Kenya

One of the benefits of having a website for small businesses is to be where your consumers are. There’s a reason so many companies invest in a website with search engine optimization (SEO): 97 percent of people go online to find a local business, and 93 percent of online experiences begin with a search engine. Believe it or not, there are 3.5 billion searches on Google per day, and at this very moment, there is someone in your area online and searching for your exact service. Guess who’s getting their business? Not you.

REASON #3: THE MAJORITY OF OF CONSUMERS USE WEBSITES TO FIND AND ENGAGE WITH BUSINESSES

Did you know that 63 percent of consumers primarily use a company’s website to find and engage with businesses. That’s a pretty big chunk of consumers. Combine that with the fact that 93 percent of online experiences begin with a search engine—you do the math. Another compelling reason your business needs a website? Research by YellowPages and LSA found that, on average, consumers use approximately three sources before making an individual purchase decision, and 30 percent automatically strike a business from consideration if they don’t have a website.

REASON #4: COMMERCIAL TRANSACTIONS IN EVERY INDUSTRY—INCLUDING B2B, INDUSTRIAL, AND MANUFACTURING—ARE INFLUENCED BY DIGITAL WEBSITE CONTENT

The majority of companies that don’t have a website say it’s because their industry isn’t online. I hear this mostly from business owners in the B2B, industrial, and manufacturing industries.

If that’s you, I’m gonna have to call you out on that.

A full 75 percent of B2B buyers say digital website content significantly impacts their buying decision, and 62 percent say they can finalize their purchase selection criteria based on a website’s digital content alone. 

The average B2B buyer now makes an average of 12 online searches before interacting with a vendor’s website, and they are already 57 percent of the way through the buying process before they want to speak with a sales representative. Even for industrial and manufacturing companies—67 percent of purchases are influenced by digital. Not only that, but half of all B2B customers today also expect a supplier’s website to be a helpful channel and more than a third expect the site to be their most helpful channel.

REASON #5: 75 PERCENT OF CONSUMERS ADMIT TO MAKING JUDGMENTS ON A COMPANY’S CREDIBILITY BASED ON THE COMPANY’S WEBSITE DESIGN

why your business needs a website redesign

Not having a website makes consumers trust you less. In fact, in 2018, 75 percent of people admit to making judgments on a company’s credibility based on website design. People are more likely to do business with a company they trust, and a website is the first place they go to check for credentials, reviews, and awards.

Beware, though—if you have a bad website design, it won’t help you at all. You have 10 seconds to leave an impression on website visitors and tell them what they’ll get out of your website and company. After this time (and oftentimes before), they’ll leave. Find an Affordable web designer to do redesign and optimize your website.

REASON #6: YOU NEED TO ANSWER BASIC QUESTIONS QUICKLY

 

Why Your Business Needs a Website

This is especially true for B2B companies. People visit your website when they want to know something or do something. They also expect immediate gratification, which means visitors should be able to answer three questions within three seconds of landing on your website:

  • Who are you?
  • What do you do/offer?
  • How do I contact you?

We live in an age of NOW, where consumers want the information they seek immediately—meaning your company’s website should answer each of the questions above without the user needing to scroll down the page at all.

REASON #7: IT WILL HELP YOU BEAT THE GOLIATHS IN YOUR INDUSTRY

untapped business ideas in kenya 2019Did you know that having a website can help you beat the Goliaths in your industry? It can if it’s optimized for search.

93% of online experiences begin with a search engine, and 97% of consumers go online to find local services. Is your company listed multiple times on the first page of search results for queries related to your products or services? If not, you’re losing leads and sales to your competition—guaranteed.

No matter what type of business you own, SEO must be part of your online marketing strategy. Learn about Webdrawers‘ SEO services here, including what you get with our SEO services, what makes us different, and how to decide if you need help from one of the best SEO companies out there. Ready to get started with SEO services? Contact us now. 

REASON #8: SOCIAL MEDIA REACH IS DIMINISHING

So, you think you don’t need a website because you’re on Facebook. 

Great, so is every other business in Kenya. You need a website even if you have a Facebook page.

And guess what? It’s getting harder for businesses to connect with users on the platform. Within a week of the last Facebook algorithm update, organic reach plummeted lower than it was already. Another bummer? In 2018, people spent 50 million fewer hours on the platform than they did in 2017.

While social media can help your business grow, don’t bank on using it as your sole marketing channel, especially in the future.

Common Objections Business Owners Make Against Having a Website

We work with small businesses every day, and when it comes to not having a website, we’ve heard just about every excuse on the planet—and they’re all incredibly misguided. I’ve listed the most common objections below, and our typical responses.

OBJECTION #1: “MY BUSINESS IS TOO SMALL, AND I DON’T HAVE THE BUDGET FOR A WEBSITE.”

This is the most common objection we hear from small business owners.

Look—your website is your number one marketing asset. Saying you don’t have the budget for it is like saying you don’t have the budget for an LLC license—you’re going to get in big trouble later if you don’t fork over that initial investment.

Get a website—it doesn’t have to be fancy and expensive, but it needs to exist, and it needs to be able to be found by search engines.

OBJECTION #2: “I ALREADY HAVE ENOUGH BUSINESS. I DON’T NEED A WEBSITE.”

Even if you have more business than you can handle, you need a website, no ifs ands or buts. A website doesn’t need to be built for the purpose of adding new customers. There is SO MUCH a website can do to boost your bottom line without adding more customers, and while you may have enough customers now, you never know what the next decade will bring. It’s best to get your foot in the door with digital now in the event that it’s necessary in the future.

OBJECTION #3: “I HAVE A COUSIN THAT SAID HE COULD MAKE ME A WEBSITE FOR FREE.”

Is your cousin a qualified web developer? If so, you’re the lucky one. Be sure to impart a sense of urgency in getting the site completed. If he or she makes websites as a hobby, you’ll want to consider the following:

  1. A website can be compared to modes of transportation. You could ride a bicycle or drive a Mercedes — either way you can get around town, but one is more efficient, will take your farther faster, and will be a more comfortable ride.
  2. The flashy graphics and catchy text you see on websites is only about 20% of what goes into developing the site. Behind all those pretty pages are codes and tags, specifically written to attain a higher placement in search engines, make the pages load faster and be more user friendly. Most beginners and hobbyists lack knowledge in the proper usage of codes, scripts, tags and search engine optimization. If you have a pretty web site, but no one can find it, you lose enormous marketing power.

OBJECTION #4: “OUR CUSTOMERS AREN’T BIG COMPUTER USERS.”

Your customers aren’t “computer users”? Common, where did you hear that lie?!! What this business owner is forgetting is that “computer users” aren’t just people using desktop computers. It also includes people browsing websites, social media, and apps on mobile devices.

Your current customers may not use the computer much — that is possible.

A worthy concern should be about the potential customers that do use the computer and CAN’T FIND YOU. Statistics prove that 65% of the population in rural areas uses a computer at least once per week, and 85% in metropolitan areas use a computer. These percentages have NEVER decreased. It is likely that they will continue to increase. A website keeps you in sync with this trend.

Not only do 79 percent of Kenyans adults use the internet, but 75 percent of them own a smartphone, and in 2016, mobile web traffic outpaced desktop web traffic for the first time.

Smartphone = computer user.

How Much Does a Website Cost?

Having a website involves three basic costs: The development of the site itself, hosting the site, and registering the domain name(www.example.com).

The development of the site is the actual “building” or putting the graphics, text, links and codes all together so you have web pages that look good and are informative when you see the site on the computer. This is the largest of the three costs and can ranch in price from Ksh 5,000 to Ksh 100,000 typically. However, the cost of getting a functioning website is generally the same as putting a color ad insert into your local paper once or twice a year. That ad is seen and then gone. The cost of your website is a one-time investment for a tool you own and can continue to use for communication and marketing indefinitely. It is always up – and always accessible.

Hosting the site means the website files are put on a large server so the general public can access your site by clicking through the Internet. Hosting costs vary but average around Ksh 5,000 to Ksh 15,000 per year, based on the website functionality and the hosting provider. Service varies widely as well. The ideal host will offer several services bundled together for one affordable price. Look for these services in a hosting package:

– The space provided for your site on the server should have ample room for high traffic (bandwidth). When a site doesn’t have enough bandwidth, the web visitor finds the site slow loading and difficult to access.

– The hosting package should have at least one email address that can be accessed through the web.

– The Hosting package should have a reliable track record of maintaining high dependability. When your server goes down, your web site and associated email is unavailable.

Registering the domain name involves reserving a unique web address where users find your web site (www.yourcompany.com). This is done through a public registry service and the cost is typically Ksh 1,000 per year.

I tell clients that getting a website is like getting a telephone. They both have similar cost structures. The website cost is like the cost of the phone and installation. You pay one time and the equipment is yours. The hosting cost is similar to your monthly phone bill — you own the equipment but you pay for the service of being able to use it. The domain name registry is like the phone number — a unique way to get in touch with only YOU.

Additional Costs — can include:

  1. Email services with multiple email accounts.
  2. Internet marketing services — researching how best to promote your site and get the maximum visibility, drawing more visitors to your site.
  3. Maintenance services — updating the site continually, making changes, adding pages, delivering web statistic reports, and more.

The Price of Having a Website Is Much Lower than the Price of Getting Left Behind

A recent Capital One study found that only 56 percent of small businesses say they have a company website.

That should tell you two things:

  1. 56 percent of businesses are doing better than yours
  2. You still have a chance to beat 44 percent of them if you get a website now

Look, anyone who tells you your business doesn’t need a website is just plain wrong. Those experts who say you don’t need a website unless you’re an online business or an ecommerce business ?

Yea, they’re also wrong.

Tell you what—if you’ve recently read an article saying you don’t need a website, send it to me, and I’ll tell you why THAT’S wrong. It costs just pennies to get started with a web presence, and quite frankly, you’d have to be insane not to get one. If you need help, give us a shout—we have a wide range of website design packages for every budget, and we’d be happy to walk you through your needs.


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